When sports radio talk hosts realize the cable scam is up for all these sports programming you know there are worries about the future of sports cable programming. Terry Boers and Jewish co-host Bernstein talked a bit about pending legislation to give consumers more choice on cable programming selection and that only forced to buy a bundle is what enables ESPN and other sports programming to become so widely available. If consumers actually had the ability as some in congress want them to select only the channels they prefer and not a bundle of five hundred cable channels that many of these useless channels wouldn't exist. No one would want the fishing network and basically the media sports complex would be majorly affected by these free-choice decisions on cable programming purchases that are so long over due.
As part of the nonsense spending on sports advertising these two nimrods would also be impacted as few listen to sports talk radio yet alone any talk radio these days. How the hell these two dumb asses have been on a fifty thousand watt radio station all these years can only be a testimony to the endless streaming of cash and money into anything sports related. The only way programs like Berstein and Boers exist is because of the spending media companies get from lack of choice of the consumer and indeed it will not just be sports programming and channels that will be eliminated in the future if proper legislation is ever passed allowing a a-la-carte choice that unbundling would drain half of the revenue, or $70 billion, out of the television industry. That is because advertising would decrease substantially on channels with reduced audience reach, forcing consumers to pay the entire cost of running the channels, instead of splitting that cost with advertisers, as is done in basic cable.Sports networks could be most at risk in an unbundled world. About half of the subscriber fees paid each month by consumers go to channels with sports, even though these channels account for less than a quarter of viewership, according to Nielsen data analyzed by Needham.If ESPN were taken out of the bundle, for example, it might need to cost as much as $30—instead of the roughly $6 per subscriber it currently charges as part of the bundle, according to SNL Kagan—to recoup its losses from reduced distribution and continue to afford its content.
Only 20 million ‘super fan homes would pay $30/month for ESPN channels and that's a top estimate which would disastrously hit their advertising revenues as fewer of them would want to reach this limited audience of older males watching baseball. The sports world will have a much less significance in the broadcasting world and culture in general when this occurs. Guys like Bernstein and Boers will have to take groundskeeper jobs if they need desperately to work near major athletic events.
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