There is an excellent prank on youtube for Galsburg beer and I don't know if this was a commercial or just a prank. It may of been a foreign advertising global ad or just something made on the internet but the premise id this. A dating couple in some part of the Western world goes into a movie theatre and sees a theatre full of bikers. These couples who are mostly professional looking sees only two empty seats in a theatre full of bikers and somehow the jist of this prank is to see and celebrate the couple brave enough to engage their way into the two empty seats. I don't see plot of this prank and obviously it plays on the fear of people of other people who may be different. Indeed there are couples who refuse to make the move and then gingerly return to the ticket booth and
solicit their money back because they don't want to sit in a group with some scary looking people. This pretty much sums up todays urban elites, yuppies, professionals, or whatever you want to call them and the reasoning of urban gentrification of the past few decades where they work hard to dominate the economy to be apart from those rural people. Somehow in the narrative of the minds of these cowards who asked for their money back the men in the audience were somehow sub-human and they decided that viewing a movie with these people would somehow bring them bodily harm. For the few couples who did brave towards their assign seats the joke/prank ended with a spotlight focused on them and the bikers next to them giving them a Galesburg beer. 
when one looks back on this prank and really examines the result of these beliefs with a increase of differences with rural areas and urban folks from one another and really open their eyes to why bikers are more in country and corporate workers in the major cities this prank really doesn't appear that funny and just plays on the fears and sterotypes of those who act, talk, or dress differently.
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