Oscar Orton
Chris Stemp had some expert on advertising on his podcast and they talked about several issues which were very concerning to Stemp. Michael Farmer was on the program to promote his book called "Madison Avenue Slaughter" which basically tells the story how corporations took control back from the mad men advertisers in their business relationships that had untimely benefited these ad jag guys into milking these companies. Of course, Mr Farmer doesn't say this and the juice of his book appears to be how these advertisers are losing out seeing their spending and fees slashed and their lifestyles downsized as much of the American worker had to have occur. This fuck farmer though insists that these advertising people were always more "creative" and don't deserve to see their fees slashed and budgets crunched by a business world unwilling to pay this industry what they have come to expect. farmer equates these professionals as somehow becoming a sweatshop with increasing workloads and decreased incomes is almost as a joke as was the amount of money and respect this industry once was able to scam from big business. This is a clown who feels certain occupations should be exempt from belt tightening and austerity and what real talent did these ad agencies do with their once cushy gigs that are no longer. This is the industry that brings us to this day ridiculous television interruptions such as the Carl Jr's beach volleyball ad in addition to the Geico ads. Mr Farmer went on to praise the gecko Geico ads and raised the importance of spending to get the message and name out of this distorted company and their stupid ads which most surveys find most people are annoyed. Anyone who thinks these Geico ads are brilliant and creative is a total idiot savant and his ramblings in his book and on the Smart people podcast about the demise of the advertising industry proves it. This old man had it easy in this field for twenty-five years and may have some good information as why this industry is no longer respected by business although he says it is unwarranted and that the trap is that more workloads cause unquality work. This is bull frog. Some would take exception looking at old print magazine advertising or old commercials much of what these pricks did was not quality nor memorable and management in companies realized this after a while that these costs were useless and not sustainable. Farmer describes how the industry has changed from the heady days of the 15% commission system of the 60s and 70s to fees managed by procurement executives who too often consider agencies high-cost suppliers and question advertising’s value-add. These advertising companies made more money from their clients and became bigger players than the clients they represented and their arrogance was likely their own downfall.. I bet no where will this geezard write this in his book. Competing pressures of remuneration, globalization, new ownership, shareholder value, and digital and social media, according to Farmer, have brought about a decline to agency life. It basically became more efficient for these companies to have one agency represent them than a hundred different ones depending on their numerous locations around the world selling their product. Michael Farmer is just an elitist that figures white c-collar workers shouldn't be treated as the everyday worker by the corporate global structure. Your days were maddening and now over.
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