Met Life dumps Snoopy after years of degrading Chalres schulze work and luckily Bill Waterson never whored his art work

Arnold Buckley
  In 1950 Charles Shulze brought peanuts into comic syndication and it quickly caught fire with many news paper reader. fast forward to 2016 and met Life decided it was time to go global and featuring a comic strip as main focus of its advertising outreach for a strip that caught fire in 1950 was no longer practical as after all those 1950 newspaper fans are mostly dead by now. Met Life decided to finally dump peanuts and snoopy in particular in its ads that are only  going to be targeting corporate clients and back away from marketing towards regular Joe Cool customer. Charles Schulz was eager to share his comic art unfortunately with corporate clients and his peanuts comic strip will forever lose some of its uniqueness and art form being associated with stupid crap such as met Life and with this we should celebrate the idea that other great comic artists wouldn't be so eager to ell out their art and work for the almighty dollar. Snoopy has always been an over-rated character and there have been other great animal comic strips equally deserving of praise and recognition and fortunately corporatism hasn't bought them not and taken over many of them for pushing their product.  Image result for bill wattersonBill Waterson forever refused to link his great Calvin and Hobbes comic strip with any other non-essential and stayed on a course of keeping his newspaper comic strip a strip and not to be bought and traded as a utility of marketing product. I say because of this  Calvin and Hobbes will be forever loved as a comic strip and not some advertising gimmick that this generation and others now associate the always lame  Charles Shulze comic strip and Snoopy. Charles Schulz and his family allowed  the abuse of Peanuts and an association with a insurance company that has little to do with drawing and art really ushered and undermined the legacy of this . I find it relevant an astonishing that there had been little criticism of the financialization of Peanuts and the way corporations use and buy out even something like peanuts altering it to tailor its marketing needs Image result for metlife dumps peanutspretty much is evident of the financial ruin America has seen since the conception of peanuts and Charles Shulze comic strip following World war II. The fact that Peanuts was a by product of Americas post war industrial power and was bought and used and now dumped like a craigslist whore by the globalization era should a signal to all and how corporate global entities feel of traditional American brand. It is refreshing to know that Calvin and Hobbes never had voice over TV cartoons and wasn't used to market energy drinks, cereal. or auto parts stores.

No comments:

Post a Comment