professor Timothy Wu explains advertising role and the making of noblemen and women like Oprah and Zuckerberg

Zachary Zuckerberg
   My brother mark and his role model Operah  Winfrey were highlighted prominently in Timothy Wu's book about the attention merchants and the world of big advertising. Wu's book looks at basically how capitalism and advertising encroaches on any new medium and totally rearranges the motivation for these newer inventions with their corruptible private money to reach peoples eyes and ears.  His chapter on Oprah Winfrey looks at how advertisers helped propel the media career of this woman and how her talk show went from actual important debate and discussion into a product placement game show where Oprah dotted on her audience and celebrated the mass consumption and Oprah's ' ideas of spiritual connection of these items to make her fabulously wealthy and happy. Likewise this book examines my brother Mark's rise and his remarkable course of turning Facebook into a economic and social media giant in the face of existing competition. The rise and fall of Friendster and Myspace and how big brother mark was able to include mass advertising into his product. Mr. Wu also looks at the continual pushback against the age of the marketer and how advertisings decline have often been predicted but the medium has an incredible resilience  thanks to companies willing to fork so much money away from their workers and into the coffers of hose who seek peoples attention for profit. The constant distraction these agencies and commercialization of new mediums is the basis of Mr Wu's book called " The Attention Merchants"  and he covers the era of the four screens people

 can't peel their eyes from and the role of commercials in keeping this silver screen age expanding despite peoples hatred for this arrangement and how we are now at a point where we have to regain our consciousness from the evils that these attention merchants have struck upon society in putting peoples priorities in many of the wrong ways. This book is a great exploration and excellent exegesis of the tautology of advertising in making us mindless consumption zombies living in mass debt and spending more than we need in order to keep the merchant classes with a luxury lifestyle for themselves and their families