Machine Zone is some company that makes war games and has been wildly successful marketing their product and having the top seller since the summer. This is nothing but another war shooting game and now Actor Arnold “Terminator” Schwarzenegger is the front man for the art work
promoting the modern warfare game. Machine Zone confirmed that Epic War is its new studio and that it has developed Mobile Strike and tis is the game Arnold will be marketing all over the boob tube. I happened o catch a commercial this weekend watching NFL playoffs which is basically the only time marketers will reach me and the commercial having this guy came as a shock. Apparently Arnold is having a hard time getting the Hollywood gigs and big screen roles he has been accustomed in the past. 
Now Arnold Schwarzenegger is trying to rebrand himself as some sort of general pushing mobile games. The idea that a company would produce another company and game is also puzzling and I guess mainly tax avoidance issues are at play with this strategy.Gabe Leydon, CEO of Machine Zone, has been focused on just a single mobile game … until now,and his move itno another game using a huge celbrity to market it shows the success machine Zone had reached with Game Of War. Gabe leydon is no dummy and knows that Game Of War won't be on top of the thirty billion dollar mobie game industry forever and in meeting a new demand and creating a new game called Mobile Strike with a clever marketing big-name is a sure winner. 
Gabe was quoted "We are very excited about the launch of Mobile Strike and are thrilled to have an icon like Arnold Schwarzenegger as our partner and personification of the game. We decided to adopt the tried-and true-studio model that many developers employ and are also excited to announce Epic War, our new studio whose staff is devoted to developing and managing this new game,” he told reporters recently at a press conference. Gabe Leydon is showing an Arnold Schwarzenegger that the new paymasters are into the small screen and if he wants to remain culturally important and not impotent then he needs to accept the new rule and paymasters for keeping his difficult name written about.
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