Bloomberg magazine had a story about the popularity of Chicago bars on the White North side yuppieville neighborhoods paying alliegences to college football teams and identifying with some big ten schools. These bars do this to be the loyal crowd of folks that act an still think they are on campus. As bars do this it exemplifies with the type of people that go to college and are into sports. They want to be part of something at the exclusion of others and the minuscule 1500 Nebraska alumni that fill a couple of these bars such as Kirkland and Division Ale house shows what is wrong with society.
These people basically just want to hang out with people like them down to following the team from their own state. Chicago's bars with owners who could care less about the college football team that they business align themselves with just as long as these over paid twenty somethings keep coming in and spending hundreds. They spend these hundreds because they have tis money and longing to return to the days when they lived in a place filled wit people of the age of the younger men playing football on the bars big screen. It must be a culture shock when they take a job to a big city and see people serving them coffee at Dukin Donuts that are "gasp" not young nor white. So naturally falling back to a bar that features all games on all TV screens featuring the college they went to and escape culturally from the rest of America is like a reunion whether they really followed football or not in their seven years at Iowa or Kansas universities. one can only hope they are given an Obamacare bill where the free willing spending of hundreds of dollars watching college football comes to an end.
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