How La Michoacana and Dairy Queen play into segregation of America

Jim Oberweight
   The incredible growth of La Michoacana ice cream stores mirroring the growth of Mexican populations in the US should not come as a surprise. Nothing suggests newcomers are refuse g to adapt more than La Michoacana and other Spanish surnamed ice cream stores currently taking up space in crumbling,crummy strip malls in places like Chicago, Milwaukee, and Indianapolis. I like it to to be called the segregation of ice cream.  You will see White folks huddled in Dairy Queens and of course Oberweis locations rough out Midwestern suburbs while all the Mexicans gravitate to these La Michocana places where the know Spanish will be primarily spoken in their refusal and attempts to live Mexico in the United States. Nothing tells Non-Mexicans that you are more non-welcomed than a store that refuses to use the adopted nations primarily language on their stores and la Michoacana has created a national niche for this. As long as Hispanic women keep popping babies and Mexicans primarily migrate here not to become patriotic Americans but to earn more so they can buy a house on the cheapskate in drug country south of the border there will never be assimilation.  Corporate Dairy Queen will never be ale to set up shop in a Latino neighborhood. The sorting and serration of neighborhoods will always be an existence through business and capital segregation such as this.

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