When sports radio talk hosts realize the cable scam is up for all these sports programming you know there are worries about the future of sports cable programming. Terry Boers and Jewish co-host Bernstein talked a bit about pending legislation to give consumers more choice on cable programming selection and that only forced to buy a bundle is what enables ESPN and other sports programming to become so widely available. If consumers actually had the ability as some in congress want them to select only the channels they prefer and not a bundle of five hundred cable channels that many of these useless channels wouldn't exist. No one would want the fishing network and basically the media sports complex would be majorly affected by these free-choice decisions on cable programming purchases that are so long over due.
If ESPN were taken out of the bundle, for example, it might need to cost as much as $30—instead of the roughly $6 per subscriber it currently charges as part of the bundle, according to SNL Kagan—to recoup its losses from reduced distribution and continue to afford its content.
Only 20 million ‘super fan homes would pay $30/month for ESPN channels and that's a top estimate which would disastrously hit their advertising revenues as fewer of them would want to reach this limited audience of older males watching baseball. The sports world will have a much less significance in the broadcasting world and culture in general when this occurs. Guys like Bernstein and Boers will have to take groundskeeper jobs if they need desperately to work near major athletic events.
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