CEO of a combined Rallies and Checkers burger drive-thru place supposedly has been turned around by this vision seeker CEO. He singlehanded gets credit for transforming Checkers/rallies from an awful fast food franchise to a really bad one though under his leadership the company was a leader for sales growth. of course, this growth has more to do with the downturn of the economy and the same reason the dollar store empires are everywhere outside the neighborhoods young professionals settle in urban centers of America.
Saying that people want to go to a Checkers/Rallies instead of saying that is all people mostly in the hood have and can afford just doesn't sound as good in the business press. With this investors are flocking to this Burger World franchise as one of the few they are willing to invest in inner city black neighborhoods where most of these dumps are located as rick Silva and these investors cant ignore the tremendous cheap rents.
this guy is also on record for saying his appearance on the ridicules show "UnderCover Boss" where the ultra wealthy can spend a few minutes on the ground floor humiliating the real workers that enable sales growth to begin with was worth some 20 million in advertising for this joke of an eatery. where this jerk calculated that one appearance on a lowly rated television program could equal that amount of money is unknown and it is likely the guy likely paid broadcasting executives of this program half or a quarter that amount to appear on TV and shut down one restraint in an over dramatized event. This in reality is why all these reality programs are on national television as it is more efficient than paying writers and actors tons of shit. Checkers and Rallies driv-thru restaurants have always and will always suck ass being no better of an eatery than the mythical Burger world of Beehead and Butthead cartoons.
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