Starbucks history examined

Gino Frobel
   Starbucks is a company that great exponentially in the nineties and a book about Starbucks looks at the company and the culture of the Starbuck. Taylor Clark looks at all the controversies of this company and how it built itself up domestically and internationally and how a cultural emergence of coffee retail was born in America, This book covers the Shady real estate practices of the company and how it puts pressure of commercial districts to jack up competitors spots and so forth. Despite the incredible growth of Starbucks competitors that offer good coffee survive and compete in many cases right next door to this corporate behemoth and brainchild of Howard Shultz. Clark's book called "Starbucked" is one of several books on Starbucks through the years and gives a interesting account on its intimidation and tough ruthless tactics in taking over other brands and then lying and reinserting their name after a takeover despite promises to the contrary. The coffee machine salesmen decided to go to visit some Seattle area stores making huge purchases and in this Schultz discovered an opening that he was sure to spread across the country. the early difficulties and tribulations of this growth is covered in a meticulous detail of all that experience change through this company and the free-trade neo-liberalism that promoted a company like this to be everywhere around the world and the advantages it gained through slave-wages it pays to coffee bean grower peons. This book talks about the awful coffee that was served up in grocery shelves and small diners and that a rag-tag group of beatniks decided to do something and improve coffee in America opening up several independent shops in the West coast before drawing the attention of Howard Schultz in the East coast. the transformation on how coffee is now sold has been remarkable and as leading company of this trend Starbucks has often been attacked for many reasons for its policies to how it treats its workers. This place has helped gentrify neighborhoods but by swallowing up competitors in order to have pride of being so large Howard Schultz and the entre Starbucks brand deserves rich criticism. Starbucks is a company whose entire history and practices need to be examined from top down in both positive and negative effects.