Jim Mclamore was a founder of Burger king and wrote a book about the rise of the king and how burger King expanded to be the second largest fast food chain in America. The book "The Burger king" is basically a company autobiography and interesting business book and the near failures of this chain against McDonalds and many other would be kings that untimely failed and didn't survive like Burger King. if you have been clamoring for a book about Burger King's founding and tremendous poast-war growth then this is the book for you. it might sty in your collection for about a year before you riortize space and wonder why you have a business and history book about Burger King.
JJim Mclamore recalls the tribulations Burger King faced through the years and how the whopper campaign and the realization that Americans needed bigger burgers and the beginning of the over-sizing of an American nation needing something larger. 
Mclamore is honest with some of the mistakes he made while running the company including disastrous campaign ads and the decision to go into partnership with Pillsbury. McLamore still blames Pillsbury for cutting back on burger King's growth when McDonalds was surging and pulling ahead with franchise locations and openings in important intersections and locations in fast growing sprawl of suburbia. From the late sixties to early seventies Micky D's pulled ahead of Burger King despite the tremendous growth that his restaurants were witnessing in his own right. McLamore is also candid about the eventually slowing of this growth and major decline in sales of Burger King stores before it rebounded with clever gimmicks and campaigns in the mid-nineties.
Mclamore gives details of the stock issue price and war between Pillysbury and burger king and how London financers tried to take over the company and basically shell it out as London foreign financers actively seek to do to international companies. Eventfully the smoked cleared and Burger King continues to survive giving out good nutritional meals that continue to expand the wastes of Americans and increasingly the neo-liberal business area worlds.
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