NBC program Superstore intended to make low-wage workers look incompetant

Nick Dumbjilio

  A new show fro NBC will focus on mocking low-wage workers and is called "Superstore" which will be a show of the daily lives of a group of people working at a Wal-Mart type store. I cringe thinking of the bullshit and stereotyping that will come from this program as television executives scramble for new programming and attempts to accomplish more derision of people with jobs that do not require a college degree. Superstore preview clips already indicate this program will be about how inept people stuck in this dead end jobs that pay little instead of focusing on the role these big conglomerate box stores play in bringing about stagnant wages in order to subsidize professional class to a higher standard of living than they do not richly deserve. Big Box retail exists to sharpen the fortunes of a professional class which includes media holdings as savings from wages can be thus more available for advertising and television or print ads that richly benefit those in advertising and other professional jobs that required 40 credits in lame and easy business classes. Superstore the program will be a new low and attempt by the media television industries to again put an image to the American people that retail workers are not deserving of a living wage and are basically useless to any wage increases struggle that so may are fighting. It is no accident that a program like Superstore comes out now in a time frame where fighting for higher minimum wages is crucial for many families to survive. his is of little concern to executives in the lucrative television media which gains a larger share of the corporate Wal-Mart, Target, and Superstore money that should go into the people on the ground floor. TV executives want to milk as much money as they can get from advertising expenditure they ask from these companies so they can throw tons of money buying sports deals and throw to the leagues while low-wage workers get measly wages and welfare applications because of these deals. In fact a program like superstore pays homage to this industry that has enabled it to thrive while offering little incentive or opportunity to the worker and perhaps this program is the executive TV industries tribute to superstores working their best to show how workers deserve what little they get from these global corporate megastores.