Soylent is a neurotic eccentric company with four bro founders who look like they are still left over from a weekend frat party from hell.
Soylent founders Rob Rhinehart, Matt Cauble, David Renteln, and John Coogan were recently featured in the pro-business publication Wall Street Journal where any idea and a business plan is a good idea. Theentire Soylent phenomenon has rightfully been mocked as a bunch of dedicated techies who think people should be deprived of basic enjoyment of life and that is eating quality food. it wouldn't be surprising if the next thing the world elite is attempting to do to the lower classes is force them to eat and drink gobley gook so the elite can enjoy the finer meats and produce in tis ever increasing and farm depleted world thanks to their resource extraction global economies. Rob Rhinehart is gaining incredible vulture capital funding for this project to make the world food supply into this powder when mixed with water tastes like Draino. Soylent as a business plan is just more pretentious bullshit to try to get peoples money for some fun and game entrepreneurship for these young elites in avoiding to have to work under a real boss. these four idiots-- Matt Cauble, Rob Rhinehart, David Renteln, and John Coogan likely came up with this idea at a frat part one night forcing a pledge to drink up a mixture concocted of alcohol and puke and thought it would get them some serious investment jingle to make powder nutrition food on the go. These guys are too busy to even prepare a simple meal and the claim that this powder has all the essential nutrients is something to be taken with a grain of salt. 
the creepy industrialization of the food industry just gets weirder and weirder with start ups like Soylent as these young men want to have an era where food preparation and creation gets thrown out the window like New York trash in 1876. as mentioned n the Journal idea like powder meals and Uber are only a needeby a select few elite who then get the venture funding to spread their bizarre notion of creating athis compatibility and opportunity for them through their dominance of the economy and private investment. there is no need for this notion and concept of a Soylent aside from getting money diverted to these four bro's who are too lazy to cook a meal and want to continue their frat college lifestyle. They would be better off just putting pizza and beer in a blender and running to the gym and work.
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