big Phil Rosenthal looks like a guy who has three or four seven hundred calorie Starbucks drinks a day. He recently wrote a column wondering if loyal customers will take flight now that a new Starbucks loyalty plan program card charges by how much you spend as oppose to the number of visits. Many Starbucks customers took advantage of this system buying a cheap coffee drink and then getting the star punched and ordered an expensive latte once they reached their goal. customers will be given two stars per dollar spend instead of one star per visit and this has many devoted Starbucksters furious. Starbucks was losing a multitude of Grande sales as customers added the
number of coffee visits to these saturated places and when reaching their ten card punches asked for the most expensive drink for their freebie. Phil Rosenthal should of realized and wrote that Starbucks was likely losing so much money through these actions by these coffee junkies. can really anyone blame Starbucks for making this change as they looked at their bottom line and that people were getting a seven dollar drink after purchasing twenty or thirty dollars in their ten punch visits to the various Starbucks chain. Rosenthal is just upset that he will having to pay more for his caffeine chocolate mocha drinks and not getting the freebie he long enjoyed likely every other day when considering his girth. Rosenthal even admitted that For shareholders, margins and revenue matter more than volume, and the bottom line on all of this is that Starbucks is free to define and reward its best customers any way it wishes. now spend more for your free lattes and earn it. 
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