Grilled cheese is something a baboon can make if given the supplies and I was flabbergasted to see that downtown Naperville has a grilled cheese shop. I guess all the outlying strip malls were already taken by foreign owned Chinese kitchen and Taquerias burrito places and so this hipster couple (with resources) decided to open up a shop selling grilled cheese sandwiches at ten bucks a pop. grilled cheese is a relatively simple thing to make yet these people are flocking to the shop in downtown Naperville in the weeks and months after this joke of an eatery opened for business.
This unbelievable concept is brought about by brain of Brian and Kelly Herkert ,who are described as world travelers which means they come from a family that has a lot of money and can fund dumb projects such as selling grilled cheese sandwiches. I wonder what tax breaks the Herckerts get with this silly ass business overcharging for cheese and ham sandwiches. 
There are areas of exclusivity and the role of segregation plays in pony businesses such as ten dollar grilled cheese sandwiches is something social critics never really examine outside the adopt a beast blog. I mean how many working poor will go into a place or areas where ten dollar grilled cheese menus and 40 dollar wine are abot to cheese and whine about. Basically this guy likes making ham and cheese sandwiches and through is rich guys connections he found a source of funding and sustainability for his business plan no matter how absurd it is. This idea is as stupid as the dream a decade ago of some guy who opened up places to eat corporate cereal and have all the brands available for mark up. the shit of Everdine's is something that loos eerily similar to what I cold create at home with a grilled cheese maker and some slices of bre ad,meat, and cheese. This is exactly the reason why there should never be a grilled cheese eatery and somewhere brian Heckert is having a laugh that this dumb business plan actually panned out. 
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