Andrew Mason can learn alot from Kevin Rose's experience
The web site Digg is pretty much a useless site. At one time though it had some pretty heavy traffic and this twenty something punk was on covers of business magazines and hailed as a genius. They said he had made 60 million dollars in several months. Kevin Rose now finds his web site in a free fall as traffic has dropped from 18 millions clicks to five million clicks in about a year. Digg's backers now would be happy to sell this crummy failing site for less than twenty million. This new media company much like facebook and twitter do not really have any customers. How the hell can something that does not draw customers be worth at one time sixty million dollars? It never was and never will be worth a third of that price.
Kevin Rose's big mistake that Andrew Mason from Groupon will find out will be not taking the money and running. I am sure Kevin Rose wishes he had sold this worthless site where people rate published news stories. Others before him were alot smarter to sell their Flickr site and their Myspace sites. rose and his new company CEO are scrambling around like a chicken with their head chopped off at a Chinese restaurant. They have no idea on how they are going to pump interest in an uninteresting web site in the first place. There are plenty of skuzzydigg clones and the site that really hurtDigg in a year most likely was that twitter. It is really never about direct competition that diggs a hole for these over valued tech companies like Digg. People get tired with certain web sites and want to move onto the latest cyber hot spot where all the action is. It really is not that different than the new hot club and clubbing for these twenty somethings. After all most of your computer users are overwhelming twenty something slackers that use it when they should be working in their mundane office wishing they were still a kid or teenager at school.
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