I have always said that Dunkin Donuts has been allowed to get as large and be everywhere because of the amount of money it spends in advertising and supporting the media in various outlets with their advertising dollars. Dunkin Donuts is a horrible chain and a monopolist typical of many corporate giants in this country whose monopolistic and advertising expenditure accounts for its success by the plutocrats. Nigel Travis was on corporate TV CNBC which is essentially like free adverting or another outlet for the Dunkin brand to be more ubiquitous. Nigel was talking of the importance of millennials and how their love for ice drinks is creating a new front in the Starbucks Dunkin battle for young drinkers.
Young people gravitate to Starbucks because Dunkin is usually patronized by old people and there is nothing Nigel Travis can do about reversing this trend. he can put all the ice drinks on the menu at all times of the year but as long as Dunkin Donuts has a boring look and is really not a place to hang out then they will always lose out to the millennials in coffee battles with the behemoth that is Starbucks. The CEO of Dunkin also ignores that the coffee at Dunkin Donuts is usually atrocious and never consistent being open to the varying companies that operate Dunkin Donuts and open to abuse and watering down of the product depending on the owner of the individual franchises. Travis is also touting the spending on technology and somehow figures financially rewarding tech people with stupid worthless applications somehow will benefit the company down the line as the corporate masters see what companies appropriately spend their massive profits. Travis told CNBC that attracting millennials to be the workers as well as consumer has been difficult and this has been the franchisees most difficult component of running a business. 
Of course, Mr Travis doesn't say the reason for the difficulty is the low-wages offered by this hegemonic and demonic of all the donut neo-liberalism of the global brands I personally believe. Travis went on to say the biggest hurdle is that parents don't want their kids working this dead end job which Travis denies is a dead end job by recollecting that a few Dunkin Donuts employees can move on to slightly higher-paying store managers and district manager. Travis fails to say though is this is relatively rare but just wants to give the impression that his company offers anything but the worse of the worse service related jobs in the country and as Craig Paul Roberts says these jobs being create in the economy are third-world jobs and wages. 
This jagoff Travis has been one of the leading figures fighting for a living wage for food related workers as cost increases jump tremendously everywhere else in society and food workers struggle to survive because of asses like Nigel Travis. Travis and other forces in positions of power want to make sure these unhealthy options for food and caloric abuse continue in America and that the Dunkin brand is a major player and green fresh alternatives and fruit and vegetable stands don't have the same real estate holdings giving consumers alternative food and drink outlets for much of the poor and middle class that currently exist for the upper-classes.
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