McDonald's has been in the news this week for a couple of things concerning its dismal slump of recent months. There were several national stories about McDonald's trying desperately to she'd its image of being a cheap place to eat. You know the mere fact that actually helped it to rise in the American scene to begin with and there is no doubt that this company has turned a post on one hand it wants to raise prices and be a real higher food image and choice. However, on the other hand is the deal that McDonald's only actually became huge because it marketed itself as a cheap place for families to take their young children out to eat. There is no doubt that go gout to eat with a family on a budget and to keep young kids entertained is how this business thrived and its not going to turn fortunes around trying to go upscale. 
The other report was that millenniums, years after being forced outgo these cheap happy meals, are turning against this business with and flocking to rivals like Chipotle Mexican grill and Five Guys burgers. McDonald's is toast by this mere fact. While I an generation x, my cheap parents and friends also had one to many happy meals for us to ever consider frequenting these dumpy restaurants. There is no changing its junk food image because these fast-food outlets only became very successful from the fact of it is what it is. A place where they get food suppliers to supply them with the cheapest food and an ability to pay its workers hardly anything is what lead McDonald's to shamefully become an American institution and a leading cause of the rise of obesity in both children and adults. That is an image that will always stick with these corporate bastards"
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